Your logo (yes, it's yours) is a personnel connection to your company, brand, service, club, or anything that needs a quick identification. It should be simple to understand, a mental trigger to make the connection without using a long description. It should be ageless, something you will use for years to come. It will need to be used in different sizes; so, it should be scalable. If the logo is in color, it should also look good in black and white if needed. I can do that!